We are often contacted by those that are new to the industry, or to sales for that matter, and asked if email marketing works.
If any site owner would answer that question with a “yes” response, you should go elsewhere. While we have had personal success with email marketing, there is absolutely no way to know if another individual is going to have the same success.
What we can tell you is this, and we speak from being at the top of many leader boards on promotions that we do, email marketing is an advertising utility and shared lists like SOTAM is just one of the many methods used online.
Your subject line, content in the ad body and overall interest in what it is you’re offering will determine the success of your campaigns.
A Winning Formula For Email Campaigns:
People that “split test” multiple versions of subject lines and ad content will succeed in their efforts. Why? Because eventually your ad is going to resonate with the reader…. it’s just a matter of sticking to it and not quitting.
People that fail will try one attempt and if they don’t get results, they come to the conclusion that it is the fault of the advertising utility and go elsewhere.
Bottom-line is this… split test, track and alternate your subject lines and ad content. If something doesn’t work, try and try again. When you find something that works, replicate, replicate, replicate.
Thomas Edison (inventor of the light bulb) had it right when he said, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
Follow that kind of thinking and you’ll never fail in anything you do!
Jaye Pause and Brad Webb