Are You Promoting To The “Walking Or Surfing Numb?”

Posted in: Email Marketing Tips- Mar 22, 2011 No Comments

Fortunately or unfortunately, we live in the digital age where we are exposed to a lot of information. A side effect of this is that most people walk around or function in somewhat of a “haze” or sleep-walking mode because it’s just too much. Have you ever driven home from a long day at work […]

The Benefits Of HTML Ads Versus Plain Text Ads

Posted in: Email Marketing Tips- Mar 12, 2011 3 Comments

Email Marketing Tip: Statistics show that, on average, HTML ads receive a 59% higher CTR than traditional plain text ads. Given that fact, why would anybody send a plain text ad versus an HTML ad? There are 2 main reasons: 1) The advertising website only supports plain text ads. This is the case with some […]