As Network Marketers, we all have some very common problems that need simple, yet practical, solutions.

The Big 3 are:

1) Traffic
2) Money
3) Branding

Most Marketers that have at least some experience try to design their ad copy to address one of these common problems.

Another approach is to touch base on all three… Because let’s face it, that is three times as good as just one right?

Or is it?

Just for the record, there is no right or wrong answer here. Picking one area and focusing on that versus hitting all three is merely different strategies. However, one approach has a higher probablity of gaining the attention of your reader then the other.

You see, in this age of information overload, we are hit with so much data throughout the day that much of it is lost and not absorbed. Most people will just scan through information and ONLY stop “scanning” when something catches their attention.

It is much easier to catch your readers attention with one “focused” area and keep their attention by staying “on topic” throughout your ad copy. If you address too many areas, you run the risk of putting your reader back in the “scanning” mode.

So, the next time you design your ad copy, try focusing on just one area of the “Big 3” instead of all three. You stand a better chance of gaining your readers attention and keeping it by staying on the topic that made them wake up in the first place.


Jaye Pause and Brad Webb

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